The Collier County Housing Market Is Moving Again—But Not Every Property Is Benefiting Equally
The Collier County real estate market is entering the second half of 2026 with considerably more momentum than many people may realize.
Sales activity is increasing, pending contracts are up, and inventory has declined substantially from last year. At the same time, buyers remain selective, properties are taking slightly longer to sell, and results vary considerably depending on location, property type, condition and price.
That combination makes today’s market difficult to summarize with a simple label such as “buyer’s market” or “seller’s market.”
A better description is a selective and increasingly active market.
Well-positioned homes are selling. Properties that are overpriced, dated or competing against stronger alternatives can still sit for extended periods.
And in today’s market, understanding what is happening around a specific property is often much more useful than relying on a countywide headline.
A note about the data: The monthly Naples Area Board of Realtors report referenced below tracks Collier County properties through the Southwest Florida MLS but excludes Marco Island. Florida Realtors’ quarterly figures provide an additional countywide perspective.
Collier County Market at a Glance
June 2026 compared with June 2025:
Closed Sales: 881 ↑ 16.5%
Pending Sales: 855 ↑ 14.9%
Active Listings: 4,741 ↓ 23.4%
Median Closed Price: $595,000 ↑ 3.8%
Additional June figures:
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Months of supply: 6.3 months
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Average days on market: 103 days
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Average sale-to-list-price ratio: 94.5%
The broad takeaway is encouraging: buyers are active and inventory is tightening.
However, those countywide figures do not mean every home, community or price range is experiencing the same conditions.
Collier County Sales Activity Gained Momentum
The latest NABOR market report showed 881 closed sales during June 2026, a 16.5% increase from June 2025.
Pending sales—properties under contract but not yet closed—rose 14.9% to 855.
Year-to-date closed sales through June were up 17.9%, while year-to-date pending sales increased 28.5%.
Those numbers show that buyer demand is not merely theoretical. More buyers are entering contracts, and more transactions are successfully reaching closing.
Florida Realtors’ second-quarter report showed a similar trend across the Naples–Immokalee–Marco Island metropolitan area. Single-family closed sales increased 13.6% compared with the second quarter of 2025, while townhouse and condominium sales increased 21.3%.
This does not mean every listing is receiving multiple offers or selling immediately.
It means qualified buyers are active and willing to purchase when the property, price and location align.
Inventory Is Lower Than It Was One Year Ago
One of the most significant changes in the market is the decline in available inventory.
NABOR reported 4,741 active listings in June, down 23.4% from 6,189 a year earlier.
Estimated months of supply decreased from 9.7 months to 6.3 months, while new listings were down 9.6% for the month.
Buyers still have meaningful choices, but they are no longer facing the same level of expanding inventory seen in some other Florida markets.
The important distinction is that countywide inventory only tells part of the story.
One neighborhood may have only a handful of comparable homes available while another may have many months—or even a year—of competing supply. The same can happen between individual condominium buildings, gated communities and price ranges.
For homeowners, the supply immediately surrounding their property often matters considerably more than the overall Collier County number.
What I’m Seeing on the Ground
What I’m seeing in the Naples market is a much more property-specific market than the headlines suggest.
Buyers are active, but they are comparing homes carefully. Condition, renovation level, roof age, insurance exposure, flood considerations, association fees, assessments and competing inventory can materially change how buyers view two properties that may look similar on paper.
Two homes in the same community—or sometimes on the same street—can have very different outcomes depending on how they are priced, prepared and positioned.
That is one reason I spend less time trying to label the entire Naples real estate market and more time analyzing the specific alternatives a buyer is likely to consider.
Prices Are Holding, but the Market Is Divided
The overall median closed price in the NABOR service area increased 3.8% year over year to $595,000 in June.
Single-family homes recorded a median closed price of $750,000, up 7.1%.
Condominium median prices declined 1.7% to $442,500.
Florida Realtors’ second-quarter figures showed a similar split. The Collier County median sale price for single-family homes was $862,000, an increase of 10.5% from the prior year. The median for townhouses and condominiums was $465,000, down 3.1%.
These figures do not mean every single-family home gained 7% to 10% in value or that every condominium lost 2% to 3%.
Median prices can change substantially depending on the mix of properties being sold. A greater number of luxury transactions, for example, can push the overall median higher even while some individual properties remain flat.
The broader takeaway is simple:
Collier County is not one uniform housing market.
Single-family homes, older condominiums, newer condominiums, golf communities, waterfront properties, luxury estates and entry-level residences are all experiencing different conditions.
The Condominium Market Is Improving, but Buyers Are Evaluating Total Ownership Costs
Condominium activity was one of the strongest parts of the June report.
Closed condo sales rose 27.7% compared with June 2025. Pending condo sales increased 10.2% for the month and were up more than 48% year to date.
Condo inventory declined 23.2% to 2,470 units.
That increase in activity suggests buyers are returning to the condominium market after several years of uncertainty involving insurance, reserve requirements, structural studies, association fees and potential special assessments.
However, buyers are evaluating much more than the purchase price.
They are looking closely at:
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Monthly or quarterly association fees
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Insurance coverage and deductibles
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Reserve funding
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Upcoming capital projects
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Special assessments
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Building age and condition
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Association financial health
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Total monthly cost of ownership
That scrutiny can create a major gap between two seemingly similar condos.
A renovated unit in a financially sound association may perform very differently from a unit carrying substantial deferred maintenance or assessment risk.
For condo sellers, providing clear documentation and anticipating these questions can be just as important as staging and photography.
North Naples Was Particularly Strong
North Naples was one of the strongest-performing portions of the market in June.
NABOR reported that single-family sales in the 34109, 34110 and 34119 ZIP codes increased 22.8% from the prior year.
The median closed price rose 10.8% to $1.03 million.
This is a useful example of why local analysis matters.
A countywide report can show moderate price growth while a particular group of ZIP codes experiences considerably stronger demand.
Even within North Naples, performance can differ by community, age, renovation level, lot, view, school zone and proximity to shopping, beaches and major roads.
For example, the buyer pool and competitive set for a home in Naples Park can be very different from what is affecting homes farther east or inside a gated golf community.
For a homeowner, the relevant market isn't every property in Collier County.
It is the group of homes a likely buyer would view as realistic alternatives to yours.
Luxury Demand Remains an Important Part of the Market
The upper end of the Naples market continued to record significant activity during the first half of 2026.
According to NABOR, 61 properties listed above $10 million sold from January through June, including 14 transactions above $20 million.
Luxury demand helps distinguish Naples and Collier County from many other Florida markets.
High-net-worth buyers are often influenced by lifestyle, privacy, waterfront access, club availability, quality of construction and long-term desirability more than by mortgage-rate movements alone.
But luxury buyers also tend to be extremely well informed.
They compare quality closely and can recognize when a seller’s pricing is based on a past market rather than current competition.
That principle applies whether we're talking about established luxury communities such as Grey Oaks, newer lifestyle communities such as Isles of Collier Preserve, or properties with acreage in Golden Gate Estates.
A desirable address does not eliminate the need for proper positioning.
Homes Are Selling, but Preparation Still Matters
The average time on market increased from 98 days in June 2025 to 103 days in June 2026.
Homes sold for an average of 94.5% of their most recent list price.
Buyers are making decisions, but many are taking time to compare alternatives, complete inspections and negotiate terms.
A home can eventually sell at a respectable price while still losing valuable time because it entered the market too high.
The longer a property sits, the more buyers may begin to wonder what is wrong—even when the primary issue was simply the original pricing strategy.
The strongest listing launches generally combine:
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An evidence-based asking price
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Excellent photography and presentation
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Accurate property information
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Easy showing access
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A clear marketing plan for the first two weeks
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Early review of buyer activity and feedback
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A willingness to adjust before a listing becomes stale
What This Market Means for Collier County Sellers
This is not a market in which every seller must dramatically discount a property.
It is also not a market in which sellers can automatically add a premium to the last neighborhood sale and wait for someone to pay it.
I would focus on three areas.
1. Understand the Real Competition
The relevant competition includes not only recently sold homes but also the properties buyers can purchase today.
A buyer may like your home and still choose another property because it offers a better renovation, newer roof, stronger view, lower fees, better lot or more compelling price.
2. Position the Property Correctly From the Beginning
The first days on the market generally produce the greatest concentration of attention.
Launching at an unsupported price can waste that initial exposure.
A later reduction may help, but it does not completely recreate the advantages of entering the market correctly.
3. Address Ownership Concerns in Advance
Insurance, roof age, flood considerations, permits, inspections, association finances and repair costs can all affect buyer confidence.
Resolving concerns—or at least gathering accurate information before listing—can reduce surprises and strengthen a seller’s negotiating position.
You can read more about how I approach selling a home in Naples and the preparation and marketing process I recommend before a property hits the market.
What This Market Means for Collier County Buyers
Buyers currently have an interesting combination of opportunity and competition.
Inventory remains sufficient to provide options, but it has declined considerably from last year. Attractive, well-priced properties can still generate strong interest.
Buyers should avoid two opposite mistakes:
Rushing into a property without fully evaluating its condition and ownership costs—or assuming every seller will accept a major discount simply because a listing has been on the market.
A strong buyer strategy includes:
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Comparing recent sales and current competition
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Reviewing the property’s complete ownership costs
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Understanding seller motivation when possible
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Distinguishing cosmetic concerns from expensive repairs
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Preparing financing or proof of funds in advance
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Moving decisively when the right property is correctly priced
The best opportunities are not always the listings with the largest advertised price reductions.
Sometimes the stronger purchase is a well-maintained property that was priced appropriately from the beginning.
The Question I’m Getting Most Right Now: “Should I Sell Now or Wait for Season?”
My answer is: it depends much more on your specific property and competition than on the calendar.
Seasonality still matters in Southwest Florida, but it shouldn't be considered in isolation.
If inventory around your home is unusually low today and your property can be positioned well, waiting until more sellers enter the market may not necessarily improve your outcome.
On the other hand, certain communities, property types and price ranges may benefit from the additional buyer traffic that typically comes with season.
The way I would make that decision is by looking at:
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What has actually sold around your property
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What is currently competing with it
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How much inventory exists in your specific segment
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How long comparable properties are taking to sell
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Current pending activity
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Price reductions among competing listings
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Your home's condition and presentation
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Your timeline and financial goals
That analysis is much more useful than simply saying, “Wait until season.”
The Headline Is Positive—but Property-Level Analysis Matters Most
Collier County entered the summer with higher transaction activity, fewer active listings and continued strength in the single-family and luxury segments.
The condominium market is also showing renewed activity, although fees, insurance, reserves and assessments remain central to buyer decisions.
The clearest conclusion is that the market has momentum, but it is rewarding preparation, accurate pricing and property-specific analysis.
Broad market statistics are a useful starting point.
The most important question is:
What do these numbers mean for your property?
Curious What Your Home Would Sell for in Today’s Market?
Countywide statistics and online estimates can provide a starting point, but they cannot fully account for renovations, lot position, views, community fees, roof age, property condition or the homes currently competing for the same buyers.
If you're thinking about selling—or simply want to know where you stand—send me your property address.
I'll review the recent sales, current competition and market activity surrounding your home and give you a straightforward opinion of how I believe it fits into today's market.
No automated valuation. No obligation. Just a property-specific market review.
Request a Property-Specific Market Review
John Russo
Coldwell Banker Realty
Naples & Collier County Real Estate
JohnRussoHomes.com
About John Russo
John Russo is a Naples-based Realtor with Coldwell Banker Realty who advises buyers and sellers throughout Collier County. With more than a decade of local real estate experience, he focuses on property-specific pricing, preparation, negotiation and market strategy.
Sources: Naples Area Board of Realtors June 2026 Market Report; Florida Realtors Q2 2026 Residential Market Sales Activity. Statistics are based on MLS data and may be revised as additional transactions are reported.
Naples Real Estate Market Report – July 2025
