Naples Real Estate Market Report – July 2025

As summer continues in Southwest Florida, the Naples real estate market is showing signs of a more balanced environment. With inventory climbing and homes spending more time on the market, buyers are gaining leverage—but local demand remains surprisingly resilient compared to national trends.

 July 2025 Market Snapshot (vs. July 2024)

  • Median Sales Price: $575,000 (down from $590,000)
  • Total Closed Sales: 621 (up from 612)
  • Pending Sales: 636 (up from 542)
  • Active Inventory: 5,214 (up from 4,689)
  • Average Days on Market (DOM): 86 (up from 63)
  • Months of Supply: 8.1 (up from 6.7)

 Key Takeaways for Buyers & Sellers

✔️ For Buyers

More homes. More time. More room to negotiate. With inventory on the rise and homes sitting longer, this is a great time for buyers to explore options in neighborhoods like Grey Oaks, Fiddler's Creek, Willoughby Acres or New Construction Communities

✔️ For Sellers

Although the median price dipped slightly, total sales and pending contracts are up—suggesting that well-priced homes are still moving. Presentation and pricing strategy are key in this environment.

 Expert Insight: National Context

“This was the weakest spring homebuying season in over a decade. Inventory is piling up, and price growth has slowed or reversed in many Sun Belt metros like Florida.” — Redfin Housing Report, July 2025

 

Despite this national trend, Naples stood out with more pending contracts and closed sales than July 2024. While many Florida markets are seeing a slowdown, Naples continues to attract buyers with strong local demand, desirable communities, and year-round livability.

 Market Trends to Watch

  • Luxury buyers are remaining active, especially in gated golf and waterfront communities.
  • Cash buyers continue to dominate, giving them added leverage in today’s market.
  • Mortgage rate sensitivity may impact affordability as rates fluctuate this fall.

 Continue Your Search

 Ready to Make a Move?

If you're thinking of buying or selling in the Naples area this year, timing and strategy matter more than ever. Let’s talk through your goals and build a plan that works for you.

Contact John Russo
Realtor® – Coldwell Banker Naples
📞 239-248-0689
🌐 www.JohnRussoHomes.com